Technology doesn't solve problems. Integrating it into your business processes and positively impacting your customers does. As time goes on technology will change the way that your customers choose do business with you or with someone else because you failed to adapt to the changing norms in the marketplace.

Internet Coaching is a highly interactive process that focuses on goals, application and use rather than technology. It insures the client understands how the Internet integrates into and enhances their business operation or brand. Acting as executive adviser and mentor I provide valuable business, marketing and Internet incite. My contribution is tailored to your needs and abilities. Implementation, content creation and site operation can be completely turnkey or involve client resources. The process steps and deliverable items may vary depending on client goals and site purpose. One size dose not fit all. The process is outlined below.

Interview

Understand your business operation & goals
Develop your understanding of how the Internet can help
Determine your ability to provide content
Establish your expectations

Concept Development

Marketing strategy
Unique sales proposition
30 second elevator pitch
Create a site overview & structure
Branding & visual design
Living site strategy
Client approval

Site Creation

Domain name & hosting
Favicon creation
Top level pages, functions & CSS
SEO foundation work
Visitor enticement strategy
Customer contact data base
Ongoing client review & status reporting

Interview

Concept Development

Site Creation

Site Cut-over

Site Operation -- Keeping it Alive