Technology doesn't solve problems. Integrating it into your business processes and positively impacting your customers does. As time goes on technology will change the way that your customers choose do business with you or with someone else because you failed to adapt to the changing norms in the marketplace.
Internet Coaching is a highly interactive process that focuses on goals, application and use rather than technology. It insures the client understands how the Internet integrates into and enhances their business operation or brand. Acting as executive adviser and mentor I provide valuable business, marketing and Internet incite. My contribution is tailored to your needs and abilities. Implementation, content creation and site operation can be completely turnkey or involve client resources. The process steps and deliverable items may vary depending on client goals and site purpose. One size dose not fit all. The process is outlined below.
Interview
- Understand your business operation & goals
- Develop your understanding of how the Internet can help
- Determine your ability to provide content
- Establish your expectations
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Concept Development
- Marketing strategy
- Unique sales proposition
- 30 second elevator pitch
- Create a site overview & structure
- Branding & visual design
- Living site strategy
- Client approval
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Site Creation
- Domain name & hosting
- Favicon creation
- Top level pages, functions & CSS
- SEO foundation work
- Visitor enticement strategy
- Customer contact data base
- Ongoing client review & status reporting
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Site Cut-over
- Search & Directory registrations
- Press Release
- Customer notification
- Content depth growth
- External link creation
- Google validation
- XML Sitemap
- SEO review
- Cross browser/platform compatibility
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Site Operation -- Keeping it Alive
- Site monitoring
- Site freshening
- Visitor interaction
- Content expansion
- Visitor comment monitoring
- SEO review
- Cross browser/platform compatibility
- External link creation
- PR activities
- Viewer/visitor/customer support
- Product sales & fulfillment
- Ongoing client review & status reporting
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